Effective Date: September 3, 2026
AquaTraction Central Wisconsin (“AquaTraction Central Wisconsin,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, aquatractioncentralwi.com (the “Website”).
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information.
1. Information We Collect
We may collect information that you voluntarily provide to us when you contact us through our Website.
When you submit our contact form, we may collect:
- Your first and last name
- Email address
- Phone number
- City and state/location
- Boat year, if provided
- Boat make, if provided
- Boat model, if provided
- Information you provide in the “Tell Us About Your Project” message field
We may also automatically collect certain technical and usage information when you visit our Website, including information such as your IP address, browser and device information, pages viewed, referral information, and information about how you interact with our Website.
2. How We Use Your Information
We use information collected through our Website for legitimate business purposes, including to:
- Respond to questions, inquiries, and requests submitted through our contact form
- Contact you regarding your AquaTraction project or inquiry
- Provide information about AquaTraction products and services
- Prepare or discuss potential project recommendations or estimates
- Communicate with you about our products and services when appropriate
- Understand how visitors use our Website and improve its content and functionality
- Measure the effectiveness of our Website and marketing efforts
- Maintain, operate, and secure our Website
- Comply with applicable legal requirements
3. Google Analytics
We use Google Analytics, provided by Google LLC, to help us understand how visitors use our Website.
Google Analytics may collect information about Website visitors and their interactions with the Website, including information such as:
- Pages viewed
- Approximate geographic information
- Browser and device information
- Website traffic and referral information
- Interactions with Website content
- Scroll activity
- Clicks on links leading to other websites
- Other usage and engagement information collected through Google Analytics
Our Google Analytics implementation uses Enhanced Measurement, which allows certain interactions to be measured automatically without requiring additional code on individual pages.
We use this information to understand Website traffic, evaluate how visitors interact with our content, improve our Website, and measure the effectiveness of our marketing and Website activities.
Google uses cookies and similar technologies to help distinguish users and sessions and measure interactions. Google states that Analytics customers must not send personally identifiable information to Google Analytics.
For more information about how Google Analytics collects and processes information, you can review Google’s documentation regarding data collection and privacy disclosures.
4. Cookies and Similar Technologies
Our Website uses cookies and similar technologies to provide basic Website functionality, maintain security, and measure Website usage.
Google Analytics uses first-party cookies and similar identifiers to help measure visitor interactions with our Website.
You can generally control or disable cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of the Website or prevent certain Website measurement features from working properly.
5. Contact Form and Email
Information submitted through our Website’s contact form is used to respond to your inquiry.
Contact form submissions are sent to our business email account at aquatraction@amherstmarine.com. Information contained in those messages may be retained in our business email system for as long as reasonably necessary to respond to your inquiry, maintain business records, or comply with applicable legal obligations.
Please do not submit sensitive personal information, such as Social Security numbers, financial account information, passwords, or other highly confidential information through our contact form.
6. Google Workspace and Email Services
Our Website uses Google Workspace email services to send and receive business communications.
To allow our Website to send contact-form notifications through our business email account, we use Google’s Gmail API through an authorized email integration.
The integration is authorized by our business Google Workspace account and is used for the purpose of sending website-related email notifications.
We do not use this integration to access visitors’ personal Gmail accounts, Google Drive accounts, Google Photos, or other personal Google services.
Information submitted through our Website’s contact form may be included in emails sent to our business email account so that we can respond to your inquiry.
7. How We Share Your Information
We do not sell or rent your personal information.
We may share information with trusted service providers that help us operate our Website and conduct our business. These providers may include website hosting, website form, email, analytics, security, and other technology service providers.
These service providers may process information on our behalf as necessary to provide their services.
We may also disclose information when we believe disclosure is necessary to:
- Comply with applicable law, legal process, or a valid legal request
- Protect our rights, property, or safety
- Protect the rights, property, or safety of our customers or others
- Investigate or prevent fraud, security issues, or other misuse of our Website
8. Third-Party Websites and Services
Our Website may contain links to third-party websites, including manufacturer websites, social media platforms, and other websites that may be useful to our visitors.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.
9. How We Protect Your Information
We take reasonable administrative, technical, and organizational measures to help protect the information we collect from unauthorized access, use, alteration, or disclosure.
However, no method of transmitting information over the Internet or storing information electronically is completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining appropriate business records, resolving disputes, and complying with legal obligations.
The length of time information is retained may vary depending on the nature of the information and the reason it was collected.
11. Your Privacy Choices
You may contact us to:
- Ask questions about the personal information we may have about you
- Request correction of inaccurate information
- Request deletion of information when appropriate
- Ask questions about how your information is collected or used
Some information may need to be retained when required by law or when necessary for legitimate business purposes.
12. Children’s Privacy
Our Website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 through our Website. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Website, services, technology, or legal requirements.
When we make changes, we will update the Effective Date at the top of this page. We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have questions about this Privacy Policy or how we handle personal information, please contact us:
AquaTraction Central Wisconsin
Email: aquatraction@amherstmarine.com