About Us
New to AquaTraction. Not New to Boating.
AquaTraction Central Wisconsin is the newest addition to a business that has been part of the boating community for more than 30 years.
We’re proud to be the authorized AquaTraction dealer serving Central Wisconsin, bringing custom marine flooring and AquaTraction’s proven synthetic decking system to boat owners throughout the area. While AquaTraction Central Wisconsin is a new venture for us, we’re far from new to the world of boating.
Our team is also behind Amherst Marine, an established boat dealership and service center with more than three decades of experience helping people get the most out of their time on the water. In 2023, Amherst Marine relocated to our current facility in Waupaca, Wisconsin, where we continue to sell, service, and support boats for customers throughout Central Wisconsin and beyond.
Time to transform your boat?
Why Choose Us?
We know boats. And we know AquaTraction.
When you trust us with your boat, you're getting more than a flooring installer. You're working with a team that understands boats, how they're built, and what it takes to create a flooring layout that looks right and performs on the water.
We handle the process from start to finish. We'll help you choose your colors and design, digitally scan your boat, create a custom layout, and install your new flooring with your boat specifically in mind.
Our experience in the marine industry means we're familiar with different boat styles, layouts, and manufacturers, helping us make sure your new flooring isn't just beautiful, but fits your boat the way it should.
Whether you're updating an older boat or finishing off a brand-new one, we're here to make upgrading your flooring simple.
Custom flooring. Local expertise. Made for your boat.
Ready for a new look?
Get in touch with our team to start exploring colors, patterns, and custom flooring options for your boat.