About Us
New to AquaTraction. Not New to Boating.
AquaTraction Central Wisconsin is the newest addition to a business that has been part of the boating community for more than 30 years.
We’re proud to be the authorized AquaTraction dealer serving Central Wisconsin, bringing custom marine flooring and AquaTraction’s proven synthetic decking system to boat owners throughout the area. While AquaTraction Central Wisconsin is a new venture for us, we’re far from new to the world of boating.
Our team is also behind Amherst Marine, an established boat dealership and service center with more than three decades of experience helping people get the most out of their time on the water. In 2023, Amherst Marine relocated to our current facility in Waupaca, Wisconsin, where we continue to sell, service, and support boats for customers throughout Central Wisconsin and beyond.
Time to transform your boat?
Why AquaTraction?
Becoming an AquaTraction dealer was a natural fit for us.
We've used AquaTraction flooring in boats ourselves and have seen firsthand the difference it can make in the look, comfort, and functionality of a boat. We also represent Caymas Boats, a line that comes equipped with AquaTraction flooring, giving us even more experience with the product and the quality it brings to a boat.
We believe your boat's flooring should be more than something you simply walk on. It should look great, feel comfortable, provide dependable traction, and hold up to everything that comes with spending time on the water.
That's why we're excited to offer custom AquaTraction flooring right here in Central Wisconsin.
Local Experience. Custom Results.
When you work with AquaTraction Central Wisconsin, you're not just working with a flooring installer. You're working with a team that understands boats.
From helping you choose the right color and design to creating a precise digital scan and bringing your finished flooring to life, we're here to make the process straightforward from start to finish.
Whether you're updating an older boat or putting the finishing touches on something brand new, we're excited to help you make it your own.
Ready to transform your boat?
Get in touch with our team to start exploring colors, patterns, and custom flooring options for your boat.
(715) 227-1000
info@amherstmarine.com
Stop by: E875 Weller Lane, Waupaca, WI 54981